Aller au contenu principal
01

Selling & volume

02

Product & inbound costs

03

Amazon fees

For Beauty, Health & Personal Care items priced over $10, the example referral rate is 15%. Always confirm your actual category, fulfillment fee and any current surcharges in Seller Central.

04

Returns & overhead

PROFITABILITY LAB / 02

Subscribe & Save economics.

Standalone subscription scenario using the same product costs and Amazon fees above. Compare one-time orders, new subscribers and replenishment orders without changing your base P&L.

AMAZON US · SELLER-FUNDED
Discount & acquisition inputs
How Amazon funds Subscribe & Save

Model 0%, 5%, 10%, 15% or 20% seller-funded discounts. The 15% and 20% options are custom financial scenarios, not confirmation they are available as standard Amazon Subscribe & Save base rates. Amazon may fund an additional 5% on eligible deliveries with five or more subscriptions. This Amazon-funded discount is not charged to the seller in this model.

For illustration, the extra first-order coupon is applied after the base seller discount. Actual coupon stacking and fee treatment should be verified against the order settlement report.

Per-order contribution (after ads, before fixed overhead)
Regular one-time--CM2 / shipped unit
First subscription--CM2 / shipped unit
Recurring renewal--CM2 / shipped unit
Blended monthly profit · all orders--
Average order CM2-
Monthly first subscription orders-
Monthly renewal units-
Break-even unit lift vs all one-time-
Lifetime subscriber CM2-
Average shopper S&S discount-

The monthly comparison holds total units constant, changes the order mix and deducts the same fixed overhead. Lifetime contribution assumes the specified average number of completed renewals; it is not a forecast of actual retention or customer lifetime value.

Fee references & assumptions

Fee structures change. Replace every estimated input with your actual Seller Central figures before making pricing or ad-spend decisions.

Amazon US selling fees ↗Amazon FBA ↗Seller Central fee preview ↗Amazon Subscribe & Save ↗